Zayed University
Zayed University (ZU) located in the United Arab
Emirates, was established in 1998 and is named in honor of Sheikh Zayed
bin Sultan al Nahyan, the country's first president.
It’s vision is to “become the leading university in the region,
embodying the same rigorous standards and intellectual elements found
in major universities throughout the world.”
Its mission is to “prepare Emirati students for a meaningful and
successful twenty-first century personal and professional life; to
graduate students who will help shape the future of the UAE; to support
the economic and social advancement of the UAE; to lead innovation in
higher education in the UAE through teaching, learning, research, and
outreach; and to do so in a culturally diverse, humane, technologically
advanced, and increasingly global environment.”
Zayed University has two campuses in the emirates of Abu Dhabi and
Dubai, serving approximately 3,000 female students. The Dubai Campus
moved to a new purpose-built location in September 2006.
In September 2007, a third campus opened in Dubai's Knowledge Village, for male and female students of all nationalities.
We are proud that the Vice Chair of our Firm, Dr. Stephen Portch, was invited by His Highness to deliver the Keynote Address at the 2007 Convocation in Dubai's Knowledge Village.
Keynote Address (transcription)
Zayed University Convocation 2007
Dr. Stephen R. Portch
Chancellor Emeritus, University System of Georgia
Vice Chair, Pappas Consulting Group Inc.
You’re Excellency, honored guests, Mr. Vice
President, Madam Provost, members of the faculty, staff and students,
Good morning. I am indeed honored and humbled to have been
invited to give this keynote address at the opening convocation for
such a young and vibrant university as Zayed University.
Actually, to tell you the truth, I am more humbled than honored because
I know that I was actually not the first choice to be your keynote
speaker this morning!
It reminds me of a dinner I had with the novelist, John Updike.
What John Updike told me was that he once received a phone call. The
young lady on the other end of the phone said Mr. Updike, I am so
pleased to tell you that you have been selected as the greatest living
American author. Updike was very honored. He’s a very humble man. He
said “I am very grateful, thank you so much.” And then she said to him,
“And we want you to come to New York where we will make the
presentation on November the 5th.” He said “thank you so much,
let me just check my calendar. Oh I’m so sorry, I promised to give a
reading of my writings to a University that day,” fully expecting
her to say, “well we’ll just change the date,” but she didn’t.
She paused a long time and she said,” Mr. Updike, could you suggest to
us another greatest living American author?” Updike, being a very
fine man, said “Well, why don’t you try Toni Morrison?” Another
long pause on the phone and the lady said, “Mr. Updike, we tried her
last week and she said she was busy on November 5th too.” So I
take no umbrage at being your second choice! I’m simply honored to be
here. In fact a very dear friend of mine recommended me when she
was not able to join you today.
Humble is in fact a good state for a University administrator to be
in. I bring along to my speeches my chief humbler and that is my
wife, Barbara. After my time in Georgia, which was a wonderful
period of transformation in that state led by a great partnership
between government, business and education, as I got ready to go to my
farewell dinner at the governor’s mansion, a black tie affair, I’m
standing in front of the mirror and I’m straightening my tie and I’m a
little self satisfied. I’m saying to the mirror, “I wonder how
many truly great chancellors there are in this country?” Behind
me, my wife overheard me and she said, “One fewer than you
think.”
You may not be entirely familiar with the term Chancellor. You
don’t use it in your University. It has origins going back into
medieval times. I’m often asked to be a commencement speaker and
I say to the students, I give them only one piece of advice.
“Students, get a job your mother understands. Because if you have
to explain to your mother what your job is, it’s a long haul.” My
mother had no idea what a chancellor was, and since she’s English and
in England a chancellor is an honorary position not a not an actual
job, she was very worried that I didn’t have a real job. So I
went to my favorite book, the Oxford English Dictionary, which tells
you the origins of every word. I looked up chancellor—this is
absolutely true, you can check it for yourself—first used in 1588 and
the definition in 1588 was “a petty official in charge of children,
idiots and lunatics.” See how little this changed in all those
years? But now as a chancellor emeritus—and for those among you
who are not Latin scholars, “emeritus” loosely translates means
“without merit.”
I have now had the opportunity working with some of the great
universities in America to ponder a very important fundamental and
profound question. And that is, what makes a great
university? That’s my topic for today, along with the
consideration of how each of you as an individual member of the faculty
or staff can contribute to the greatness of the university. Now,
as an English professor, I always look for a text to help guide my
thinking. And the text I came across was in an unlikely
place. I happen to be a great cynic about all these business
books , “Seven Great Ways to Make a Fortune” and all those other books
you see on the bookstands. But I came across a very interesting
little book, actually written by a business guru who had written
a blockbuster book where he had studied and researched what
distinguished a great company from a good company. The title of
that book was “From Good to Great.” Then he started to puzzle,
how might that apply to not-for-profit organizations, such as charities
and schools , the Girl Scouts and such entities. He wrote another
small little book, which he called, “Good to Great and the Social
Sectors,” where he tries to understand which of the business principles
apply to places like charities and universities and which
don’t.
So, with appreciation to Mr. Collins, I want to look at some of what he
suggested. He starts with a very basic premise which I think is
very important and that premise is that good is the enemy of
great. Good is the enemy of great. In other words, you can
not be satisfied with just being a good teacher, scholar or staff
member. You cannot be satisfied with having just built a good
university, you must aspire to greatness. It is clear that this
is a nation that aspires to greatness. Just as it builds the
world’s tallest building, just as it models peace and prosperity. No
great nation is built without the power of the intellect and the
greatness of its education system. You in this room can be a
partner with this nation as it aspires and builds its greatness.
To understand my basic philosophy of what education is, I’d like to
share with you two quotations that sum it up. One is from my
favorite author, anonymous, and the other is from Tom Peters, who talks
about global business. Anonymous: “Education is what’s left after
you’ve forgotten everything you’ve been taught.” That’s good news
for most of us who don’t have a very good memory! Education is
what’s left after you’ve forgotten everything you’ve been taught.
And Peters said, “Victory in the competitive global environment will go
to the perpetually curious.” So, our job as educators, is to form
the habits of the minds, so that as our students go out in a world that
changes so much more quickly than in our time. They have the
skills and the knowledge to adapt and to lead those changes.
That’s the power of education and that is the job of us as
educators. So, how do we build a great university? How do
we have that greatness in the university, to be a partner as the nation
builds its greatness?
Collins suggests there are five essential steps to greatness.
Number one, you must first define greatness and then you must be able
to measure it. This is quite easy in the business sector, of
course. The bottom line, the profit statement, your return to your
shareholders is fairly easy to measure. People consistently say
it cannot be done in education and we must reject that, because you can
measure greatness and we must do so. Let me share with you a few
of my thoughts on what makes a great university. I’m sure you have your
own list and could complement my list. First thing I think great
universities have to have is outrageous ambition. I spent eight
years in Atlanta and they tell the story of back in the 1950s when
Atlanta was just a small hick town, not much different to any other
southern town and a leader came along , Hartsfield, and he we are going
to have the world’s greatest international airport. If you saw
the little grass fields where the airport was in those days, that was
the most outrageous thing anyone could say in this small backwoods
southern town. For most of you in this room, you have experienced
the Atlanta airport today, and that was the thing that suddenly made
Atlanta an international city and a place where people came through and
so much else followed. But at the time it was an outrageous
ambition. This followed in the 1990s, and I was greatly
privileged to be part of the movement that put on the 1996 Atlanta
Olympics as many of the venues were at our campus. And again if you
think about it, a small group of four or five men who had gone to
school together, got around one evening and said we are going to bring
the Olympics to Atlanta. An outrageous ambition, especially since
Greece was competing for it as a centennial Olympics. And yet because
they believed and had that outrageous ambition, Atlanta was
selected.
I’m working with a very interesting college in America right now called
SCAD, the Savannah College of Art and Design. It reminds me a lot of
your university. It has two campuses, one in Savannah and one in
Atlanta. It intends to add a third, intends to go
international. It’s only 25 years old, and it is today the
largest art and design college in the world because the president
had the outrageous ambition that they were going to be the biggest and
the best, and recognized as the best international art and design
school in the world. They are not there yet, but they will get
there because they have an outrageous ambition and they have a plan
solely focused on realizing that ambition, and that seems so possible
for Zayed University.
So with an outrageous ambition, how do you measure whether you are
accomplishing it? As his Excellency stated, the way I see most
great American Universities doing it today is by having a very strong
strategic plan which is clear on mission, clear on vision, explicit
about values, and which has goals and objectives which can be measured.
And you can measure it by progress towards your outrageous
ambition.
What else do great universities have? Great universities always
have gifted teachers, active scholars and what I call “early adopters
of innovation” in the classroom and in research. I have always
loved the faculty member who kept bugging me as an administrator, “I
want to try this, I want to do that. I hear this new pedagogy is
available, can we try it?” That is the type of faculty member
that you need here, willing to innovate both in teaching and in
research.
As I travel around the world working with strategic planning in many
great American universities, I keep asking, “how did they become
great?” One that comes to mind, having visited your beautiful
campus in Dubai, but also seeing that it is in a desert, in the middle
of the desert right now—won’t be for long I suspect. It
made me remember going to the University of Illinois at Urbana
Champagne. It is in a desert of corn fields, it’s 3 _ hours away
from Chicago or other major city. It’s a tiny little town that’s too
hot in summer, too cold in winter. When you’ve eaten at the two
restaurants, you’ve eaten at the two restaurants. But the day I
visited, they announced the Nobel prizes; two of their faculty were
awarded Nobel prizes in the same year. They have built a great
university and I asked the leaders, “How did you build a great
university in the middle of corn fields?” They told me vision,
leadership, but the third thing they told me is they stockpiled
talent.
The Provost told me “The year I came out of graduate school as an
engineering Ph.D., I was considered very hot property, I was very
talented. But the University of Illinois actually did not have an
opening in my field of study, they hired me anyway. It’s like a
football team or a cricket team, they hire the best available talent
whether they need that position or not. The University of
Illinois, over the years, stockpiled talent. That makes for a
great university. That is one of the challenges that you must
rise to, to go from your present goodness to that greatness.
Teaching and learning and greatness in the faculty can be measured, and
people say it can’t, but it can be measured. It can be measured
in the way you evaluate teaching and learning. I’m delighted to see you
have a teaching and learning center and give great importance to
that. The faculty productivity can be measured both on the
student level, from something called the Delaware study, and on the
faculty research side there’s a new tool available at Stony
Brook—research and scholarship productivity which then again will let
you measure the quality of your faculty.
Great universities also have wonderful students who are prepared,
talented and engaged. I think that that is going to be another of
your great challenges, and I was absolutely delighted to hear His
Excellency talk about the topic of student preparation and that being
both a national and a university and a public school
responsibility. What we see too often is universities sitting
back and saying,“The schools are not sending us well prepared students,
they’re failing us,” and they sit and point the finger. And the
schools, in America anyway, often point the finger back and say “Yes,
but you are preparing our teachers who then come and prepare these poor
students.”
I want to talk about something called P16 for a moment. If Al
Gore, in fact invented the internet, I invented P16! P16 is a
movement that started in 1994, invented in America, which was aimed at
connecting all elements of education from pre-kindergarten all the way
through the completion of a bachelor’s degree. We started this in
Georgia, and it’s now in practically every state. We started this
in Georgia because over a third of our students were needing
remediation, and we could not get to where we needed to be with great
universities if we had to spend as much time and resources on
correcting remediation. We could have sat back and continued to
wait and accuse the schools of doing a poor job, or we could become
part of the solution. We chose to become part of the solution. In
fact, we invited the business community leadership to join us
because they needed skilled workers for the knowledge economy, and we
convinced them that they had to help us get better students coming
through the system so they could have better workers.
In fact, the first investment in this movement came from the private
sector, not from the government. Once we had proved ourselves,
both the state and federal government invested heavily in us. The
importance is that we in the universities share a responsibility, we
need to help the schools. We need to have our students
mentor school children who have aspirations to go the university early
on, maybe when they’re 15, 16, even earlier because we must be part of
the solution. I mention pre-kindergarten because it is not just
about the senior year in high school and making that transition. It’s
about a whole spectrum of education.
My wife is an art teacher and she came home one day when I was first in
the university and she said “I can tell you today which of my first
grade students in art will go to the university.” I said ,”You
can’t do that.” She said “Yes I can.” She said the students that
come to my first grade art class already knowing their colors and using
a pair of scissors will go to the university. A very unscientific
way to predict but in fact a very accurate way. A wonderful book called
Inequality at the Starting Gate talks about how much learning occurs
before a child even enters school. We need with our gifts and
talents to research that and to work with parents and pre-kindergarten
all the way through so that our students can come to us prepared from
day one to do superior academic work. That again is what the
great universities do.
We know how to measure preparation in many traditional and
non-traditional ways and we also now have a wonderful tool for
measuring whether students are engaged in their learning. It’s commonly
known in America as NSSE, the National Survey of Student Engagement,
and it’s a very fine way to see if students are not just passive
learners but are active learners. If, in fact, education is
what’s left after you’ve forgotten everything you’ve been taught,
you must be an active learner and we must facilitate that active
learning. As I’ve visited your university, I’m very impressed
with how very well along you are on assessing student learning
outcomes, and that will be a very important thing when the
accreditation team comes. It’s a thing I actually think they look
for most today, and I think you are in a good position, but must
continue to work on that, particularly this coming year.
What else do great universities have? They usually have a dynamic
curriculum. A curriculum with rigor, creativity and
relevance. The most significant trend in curriculum, which I
think again you are so well positioned for, is towards
interdisciplinary curriculum and research. For example, if you take the
three letters, B-I-O, bio, and then close your eyes and open a catalog
at any other discipline and add the two together, you understand what I
mean by interdisciplinary. Bio-medicine, bio-engineer,
bio-ethics, you can go on, but that is absolutely a pervasive and
powerful trend in higher education that the curriculum must be
responsive to. It also is important in this very fast changing
world that the curriculum is nimble. Nimble to respond to new
opportunities, new fields of knowledge, new needs for economic and
social development in the nation. You and—I’m assuming in this
country particularly the Ministry—are going to have to be ready to
respond very quickly to both opportunities and new fields of
knowledge.
What do I mean by new fields of knowledge? Ten years ago, nobody has
ever heard of nanotechnology, but now nanotechnology is pervasive
across many disciplines and we have to be prepared to respond to that
in ways we’re not used to doing. One wag used to say, “It is
easier and quicker to change the course of history that it is a history
course!” We can’t allow that to characterize our universities as
we work on our curriculums. What else do great universities
have? Some of the greatest universities I’ve visited have
inspirational space. Some people underestimate the importance of
having space and facilities that inspire. Clearly I saw that at
your Dubai campus, and that was in someone’s mind as that was
designed. The other thing I notice with space is what I call
“accidental learning.” Incidental learning is given great
credence. I went to one university once where they didn’t waste the
wall space. They had pictures of great authors and great
scientists hanging in the hallways. They had models which said
“If the world was a triangle or trapezium, what would it look like?”
They had maps of the world, and now we have new technology that would
allow incidental learning and we must take advantage of that so that
when students are not in their formal classes, they’re gathering, or
when walking from one place to another, they still have a chance for
learning. Every moment must be a learning opportunity for our
students, and every space must give them that opportunity. Again,
technology is something we must be at the cutting-edge, for great
universities I see may have ivy colored walls, but they also have
cutting-edge technology inside those walls.
While we talk about technology, I see technology as a learning and
resource tool, nothing more, nothing less. You may have heard of
Drucker, the great American futurist, he predicted within 10 years that
there would no longer be any university campuses left, that every
student would be studying online in their own time and place.
That puzzled me, because I actually really admire Drucker as a great
thinker, and I thought he was dead wrong on that piece of
thinking. As you may know he died recently, and I read his
obituary and I hadn’t realized he was over 90 years old. What an
amazing man to be a futurist, and using that wisdom to share, and then
I realized why he was wrong on technology in universities. If he
was 90, he hadn’t had an 18 year old live in his house for a very long
time. If you’ve had an 18 year old live in your house, you know
there’s something magical about that age that tells you they’re meant
to go to college right around then. Most of your 18 year olds
share that same feeling. Universities and colleges are the greatest
invention of halfway houses that society has ever created!
So technology isn’t going to mean that students are not going to come
to campuses where students can learn from one another, and can learn
from that interaction with the faculty and the staff. What it
does mean that we have been blessed with powerful new tools so that our
time can be spent shaping that learning. We don’t have to spend
time sharing basic information, students can get that on their
own. So, as individual faculty and staff I think the challenge
here in defining greatness, measuring it and making it a daily reality
is that you have to be committed to being the best teacher-scholar you
can be. You have to commit that you are going to work with school
children before they come to the university, in some way or another.
You have to engage your students, and you have to challenge them in the
words of the poet, Robert Browning: “You have to challenge them
so that their reach exceeds their grasp.” In the end, you have to
contribute to a dynamic curriculum and a learning environment which
cannot fail our students.
So, that’s the first thing Collins said. The second thing he said is
that you need leadership for greatness, and here’s where he made a
distinction between not for profit and profit. He said in the
profit sector, you need executive leadership, decisive
leadership. In the not for profit, you need both executive
leadership and something he calls legislative leadership. The
first thing he said is that true leadership only exists if the people
follow when they have the freedom not to follow. That is a true
leader, when people will follow because of the power of your ideas and
the passion which you can bring to your work. That is true
leadership. So, in talking about leading a university, leading a
faculty, one wag once said leading a faculty is like trying to herd
cats—you have to have a special skill set. And that skill set has
to be both executive and legislative. Executive leadership is
that ability to make a decisive act to avoid what some people call
“paralysis by overanalysis.” I think data should inform decisions
but should not paralyze decisions. Churchill had a wonderful
statement, I thought. He said, “Sometimes the second best decision made
at the right time is better than the best decision never made.”
So you do need a decider, and here you are blessed with a structure and
a system with His Excellency as your president where you have that
executive leadership. On the campus, with the leadership on the
campus, the vice-president, the provost, the deans, they are
responsible for providing legislative leadership. That’s about
collaboration, consensus building on things like the strategic plan and
then ultimately making the right decisions with a single focus on
achieving greatness. I see many good universities who have a
strong academic leadership, and they have strong administrative
leadership, but they’re not great universities. The great
universities—I visited one recently, the University of Texas at
Austin—there they have very strong academic leaders, very strong deans
and very strong administrators but they worked with a common
purpose. In the good universities, the strong people work to
protect their own turf and areas, and in great universities they have
common purpose.
As you put in your new structure, as new people come to lead the
university, common purpose working across academic and administrative
boundaries is going to be crucial. The leadership of the
university must motivate faculty and staff to excel. They must
serve students, they must add value, they must remove bureaucratic
entanglements. It’s a warning to you but I’ve seen it at other
young universities who start with a very informal operation, and when
they reach about this stage of operations start putting in all sorts of
policies and procedures and never take away the original
processes. So, bureaucracy becomes an entanglement and students
spend more time trying to navigate beauracracy than they do learning,
and we cannot allow that to happen. There are ways to
redesign—process redesign of what we do—and in the end our university
leaders must make every decision based on academic greatness, even if
not everyone is pleased by that decision. You cannot always be a
pleaser as a university leader.
Sometimes when I was chancellor I felt like the javelin thrower, who
won the toss and elected to receive, but that’s what you have to be
prepared to do. What Collins said, is that legislative leadership
is personal humility and professional will, a combination of personal
humility and professional will. So you need a strong provost, a
strong vice president, strong deans to achieve this greatness, and you
as faculty and staff must be willing to be led. You must respect,
respond and embrace good leadership, for one day you may be one of
those leaders, and then you will want others to do likewise. The third
thing that Collin said—he said “Get the right people on the bus, get
the wrong people off the bus and have the right people sitting in the
right seats on the bus.” What did he mean by that? Hiring
is crucial. As I told you with the Illinois story, the ability to
retract and retain real talent is absolutely crucial to achieving
greatness. You must never settle for less than quality in your
hiring, you should never compromise. Your faculty hiring has to
be strategic, and quite honestly, because of your location, it has to
be innovative.
I’m working with the University of Virginia right now on its strategic
planning, and it is targeting hiring some very strategic key
faculty. The University of Virginia has a lot going for it,
whereas you have some challenges as people are going to have to come a
long way, and have to leave the comforts that they’re used to.
So, here is where you’re going to have to be more innovative than any
of your competition. I’m working with the University of Southern
Florida, which is trying to go from good to great,and they’ve made the
decision that they are going to hire, as they go to a higher research
profile, about 60% of their talent from outside with a research
profile. They’re going to hire new, but they’re also going to invest in
bringing their existing faculty who they think have great
potential be even more powerful than they already are and to
constitute 40% of their research active faculty.
Other strategies that I think you clearly have to think about are
people who are great scholars and teachers in other parts of the world
who have a sabbatical, who might be tempted to come here.
Somebody might come here for a visiting, a distinguished visiting
professor. I was thrilled to hear about the endowed chairs
because all of these great universities have endowed chairs and it
allows them to do some very special things. You may want to
attract some people who are finishing their dissertation who are
wonderful scholars in the making and hope their experience here will
help them to stay here and be part of your future. So, it is a
challenge, but it’s one I think you can be up to.
Regrettably, as Collins said, you also have to make sure that you get
people who are not clear about your mission and vision and balance and
contributing to your march to greatness off the bus. We all make
hiring mistakes, even if we prefer not to admit it. The sooner
the one admits the mistake, and for the good of the individual, with
grace and dignity, makes a change the better. That’s for the good of
both the institution and the individual. True leaders are always
looking to grow their own talent. I’ve been blessed in my career.
I was 30 years old when I was first made head of a campus in Wisconsin
because one person believed in me, saw something he thought was
potential and invested in that potential and mentored me. At each
step of my career, somebody has mentored me and given me opportunities.
They’ve put me in a new seat on the bus and given me a chance to
grow. So again, the challenge I think, for university leaders, is
to be looking out there among the talent, and this room is full of
talent, and spotting potential leadership and then grooming it and
growing your own future leadership.
So greatness must come in busloads and each of you need to help
populate that bus. This is not Human Resources responsibility.
It’s not the deans alone; each faculty member and staff member here has
colleagues around the world that can help this university to greatness.
Reach out to them, tell the story, bring them to be part of the
bus. Each of you has an individual responsibility as well as the
collective responsibility.
Fourth, Collins said, going from good to great takes focus, discipline
and intentionality. I don’t know if you all can see this, but I
brought a little friend of mine along, and I don’t even know if you all
know what it is. This is a little English animal called a
hedgehog. What Collins has pointed out is that a hedgehog doesn’t do
very many things. It is a very proficient eater. It eats well and it
has spiky things and can roll itself up into a ball and it can protect
itself very well. I actually have a third—I think it’s rather
cute. A hedgehog doesn’t do many things, but the things he does,
he does extraordinarily well, and that I think is what distinguishes
great universities. As I look at what I call some good
universities in America and England that are trying to be great, they
think the way to greatness is by doing many, many things. Instead
of finding a few things they do well—and again I will applaud this
University because your degree programs are intentional about preparing
students for employment. You don’t try to be all things to all
people and you must resist that as you go forward. That’s what
separates I think the mediocre from the good, and the good from the
great. You need to focus on those degree programs you add, such
as engineering, which are consistent with your mission for
preparation of students for careers and contribution to the
nation.
I think the fascinating and unique opportunity that you all have here
is to work in partnership with the nation as it develops a research
agenda. The genius of American research universities is the
unique partnership they have with the federal government, especially
through the National Science Foundation and the National Institutes for
Health. That’s why the science and health research is so robust
in America, because the federal government funds it and faculty do tend
to follow wherever research funding is. As a young nation, this
nation is still developing what its research agenda will be, that
serves the nation and stimulates her research activity. I believe
you have an opportunity to partner with the nation in shaping both that
agenda and then putting in place a simple entrepreneurial funding
model which will get faculty engaged in research that is meaningful to
where this nation wishes to go. Being in on the ground floor of
the invention of something like that, to me, is a tremendously exciting
opportunity and for everybody in this room. So focusing, with
discipline, not being distracted by other opportunities, I think is a
path to greatness. It’s common sense. We can only do so many
things well. It is why one responsibility of administrators is to
relieve faculty of too many burdens so they can concentrate on their
teaching and scholarship so they can focus on what they can do so well,
it’s common sense. I know this is a great horse country, I’m a
horseman, I’ve raised horses and common sense is what some people call
horse sense. Horse sense is defined as the sense horses have that
prevents them from betting on people! So, when all is said and
done, revert to common sense, try to do a few things well and then I
think you will build greatness.
I think each of you, if you are focused and disciplined in your own
teaching, in your own scholarship, making connections between the
teaching and scholarship, engaging your students in some of your
undergraduate research and using your time wisely and being
unselfish to this university when it decides to focus on certain areas,
even if they’re not your particular areas. Everybody contributes,
but you must be willing to support in unselfish ways if you are going
to build greatness.
Collins’s fifth and final step to go from good to great is to build
momentum, early wins, the sense of inevitability. He often said
its like a fly wheel, a fly wheel starts very, very slowly and as it
gets more and more successful, it builds speed and builds speed and you
can’t stop it. As I’ve been in this country only a few days, I
think your fly wheels are already on steroids! They are just humming
around. So you know about the momentum, you are demonstrating it
everyday in this nation and the university must do likewise.
Early wins, success.Accreditation will be an important milepost in that
as well as the implementation of a new campus and a new degree
program. It’s why I think the great universities don’t change
much. They got that early momentum, and they’ve kept it. Oxford,
Cambridge, Yale, Harvard, Berkeley, Sorbonne—they’ve been at it a long
time and every year now they keep that momentum going because its built
almost unstoppable. Very hard to break into those ranks but that is
your challenge.
You cannot hide your success. I think as I look again at great American
universities that I’m working with today, every one of them has engaged
outside help to brand and market. Even though they’re very famous
universities, they’re concerned about branding and marketing. The
reason for that is within the last five years, they are truly competing
in a global higher education market. The emergence of China and
India and their commitment to their universities—the European common
market is actually getting the European universities to agree on
something common like transcripts and length of terms. This was
unthinkable when I was going to an English university, that they would
ever worry what a French university was doing, but for a particular
process they have now accomplished that. So, now we are competing
in a global market and we must brand and market to do that. So
again, I challenge each of you. We are in a business that is
reputational. To gain a great reputation you have to be intentional.
And so my challenge to each and everyone of you in this room as a
faculty or staff member is to build your own personal reputation to
assist this university in building its reputation. To assist this
university when it sponsors international conferences and other
activities that bring people to the university from around the
world. You need to be supportive and assisting in those
activities because it builds reputation. Only by coming to see
you, to see what’s special going on here, can people truly appreciate
it. We are in a reputational business, and so I challenge you to
help this university in that regard.
So, we begin and end with the same basic question. Can Zayed
University go from good to great? Can you, in your own career, go
from good to great? Are those actually authentic goals? Or are
those rhetorical goals? And we need to be honest about that. I
believe they are authentic goals if you follow those five principles of
Collins and get a strategic plan that leads you to where you need to
go. And if the nation determines its greatness will best be
assured by having a great P-16 education for its nationals, and to have
a research agenda which not only enriches lives but improves the
quality of life for people.
Going from good to great is not about a destination. It is about a
journey, and the journey has to be one of patience. I always say
in education that you must be urgent to begin and patient for
results. One of the things we do very poorly in education, often
because we get pressures from politicians who want quick results,
is that we’re not patient for results. I told you that in 1994 I
started something called P16 in Georgia, which is helping to transform
the preparation of students there. What is sobering to remember
is that not one student has been through that entire program yet.
It will be 2011 before that first student who started in the first
grade or in pre-kindergarten will have a bachelor’s degree, because
we’re dealing with human life and the time it takes for the development
for an intellect and a person. So we must be patient for results.
We must resist those who want to switch course all the time.
There’s always a new educational fad out there. You must stay focused
and disciplined, and if you can do that I think you will be well on
your way. You’re going to have to measure it, and you’re going to
have to measure it with great honesty and integrity. You can’t fudge
“Oh we almost made our goals and objectives.” You must hold yourself
accountable for reaching them. You can’t fudge it like James II.
I’ll tell you a wonderful story about James II. He and Parliament
in England were having big fights about Parliament’s power versus the
king’s power. Parliament to spite him, knew he liked to go for
weekends to Brighton, to the seaside. He had a palace in Brighton and
he loved to go there. Brighton was 52 miles from London, and so
Parliament passed an act which said the King could not go more than 50
miles from London without the permission of Parliament. King
James, being a very smart man, ordered all the mileposts changed, and
you can still see the mile posts saying 49 miles from London to
Brighton.
To get where you need to go, you can not change the mileposts,
the progress must be measurable and those responsible must be held
accountable for meetings those mileposts. I have good news for
you, we have reached a milepost in this speech, the one where I need to
end this particular conversation. I end it with a story about
Adlai Stevenson, who ran for President of the United States and he was
a wonderful speaker. He gave a brilliant stump speech and a
lady rushed up to the front and was overcome with enthusiasm and wasn’t
very specific about the words she chose. She said “Mr.
Stephenson, that was an absolutely superfluous speech, you ought to
publish it.” He was a bit of a wag, and he said, “Yes ma’am, I
think I will postuhumously.” She still, overcome with enthusiasm,
said, “The sooner the better!”
I think the sooner I finish, the better, but I don’t want to end
without thanking you, Your Excellency, the University for inviting me
to come and join you on this occasion without expressing my optimism
for your future. As I look out into this room and see the
assembled talent, this is possible, if each of you will dedicate
yourself to a career of greatness, as a member of the learning
community. You have an opportunity that so few have in an
academic career and that’s to make a good university a great
university, and by so doing to leave a legacy of contributing towards
the transformation of a nation. This is your destination, this is
your destiny. Thank you very much.